She Didn’t Just Do an Ad — Sydney Is an Equity Partner in Novig
Did you know Sydney Sweeney’s company just nearly tripled its numbers in one month? Novig’s trading volume hit $1.45 billion in September, up from $556 million in August (per iGX Insights). And Sydney isn’t just the face of it — she is a strategic partner and equity holder in a company valued at a reported $2 billion (per WSJ). Her “Just Sports” campaign passed 60 million views on Instagram (per USA Today). She didn’t just do an ad. She bought in.
