Beyond Acting
Her Empire
Actress is only half the story. Sydney builds companies — production banners, a lingerie label, and equity stakes instead of one-off cheques.
Fifty-Fifty Films
Her production company, founded 2020 — behind Anyone But You, Immaculate and The Custom of the Country.
Honey Trap × Sony
Her 2026 banner with a Sony first-look deal (president: Kaylee McGregor). First production: Hollow. Barbarella in development.
SYRN
Her lingerie label, launched 28 January 2026 — 44 sizes, most styles under $100, backed by Coatue (per Puck). The debut collection sold out within hours.
Brand Power
The Partnerships
ArmaniArmani BeautyGlobal Ambassador since Jan 2023 · face of My Way
LaneigeLaneigeFirst-ever Global Brand Ambassador · Jan 2024
KérastaseKérastaseGlobal Ambassador · 2023
AEAmerican Eagle“Great Jeans” (2025) · “Syd for Short” (2026)
FordFordBuilt Ford Proud · designed a custom 2024 Mustang
Miu MiuMiu MiuCampaign face
Equity, Not Endorsement
The Novig Play
$1.45BSept 2026 volume (per iGX Insights)
$556MAugust 2026 volume
+218%First-time depositors at launch (CEO to CNBC)
60M+Instagram views, “Just Sports” (per USA Today)
Sydney is a strategic partner and equity holder in Novig (per Fortune), at a reported $2 billion valuation (per WSJ). She didn’t just do an ad. She bought in.
All figures attributed to their reporting outlets, October 2026.